| Step 1: |
Decide What You're Going to Sell,
Then Plan to Profit. |
| Lesson 01: |
Find a "Niche Market" With
a Problem. |
| Lesson 02: |
Decide What You're Going to Sell. |
| Lesson 03: |
Consider Combining Profit Streams to
Create a Bigger Income. |
| Lesson 04: |
Know and Monitor Your Competition. |
| Lesson 05: |
Write a Business Plan to Guide Your
Success. |
| Lesson 06: |
Decide How You Will Brand Yourself. |
| Lesson 07: |
Determine if You Will Need Funding. |
|
|
| Step 2: |
Design and Build Your Web Site. |
| Lesson 08: |
Choosing and Purchasing a Domain
Name. |
| Lesson 09: |
Choose Your Web Host. |
| Lesson 10: |
Design Your Web Site so it Compels
Visitors to Subscribe, Click, and Buy! |
| Lesson 11: |
Decide How You Will Build Your Site. |
| |
|
| Step 3: |
Prepare Your Sales copy. |
| Lesson 12: |
Decide What Kind of Sales copy You
Need. |
| Lesson 13: |
The Essential Copy Elements of Any
Web Site. |
| Lesson 14: |
Writing a Long Sales letter. |
| Lesson 15: |
Short Copy for the Product Catalog
Web Site. |
| Lesson 16: |
Resources for Writing Your Sales
copy. |
| |
|
| Step 4: |
Set Up an Automated Ordering
System. |
| Lesson 17: |
Prepare to Accept Credit Cards. |
| Lesson 18: |
Consider Accepting Other Payment
Options. |
| Lesson 19: |
Accepting International Orders. |
| Lesson 20: |
Find the Shopping Cart That Can
Potentially Double Your Sales. |
| Lesson 21: |
Decide How to Deliver Your Products. |
| Lesson 22: |
Soothing the Nervous Buyer. |
| Lesson 23: |
Automate Your Customer Service. |
| Lesson 24: |
Protect Your Business from Fraudulent
Orders. |
| Lesson 25: |
Preventing Charge backs. |
| Lesson 26: |
Dealing with Refund Requests. |
| |
|
| Step 5: |
Prepare to Collect Your Visitors'
E-mail Addresses. |
| Lesson 27: |
Start Your Own Online Newsletter. |
| Lesson 28: |
Ten Alternatives for Collecting
E-mail Addresses. |
| Lesson 29: |
Writing and Placing Your Opt-in
Offer. |
| Lesson 30: |
Storing and Managing Opt-in E-mail
Addresses. |
| Lesson 31: |
Grow Your Opt-in List -- Even if Your
Site Gets No Traffic! |
| |
|
| Step 6: |
Submit Your Web Site to the Search
Engines. |
| Lesson 32: |
Search Engines, Directories, and
Pay-per-Click Search Engines. |
| Lesson 33: |
The Search Engine Giants You Need to
Focus On. |
| Lesson 34: |
Understand How the Search Engines
Rank Your Site. |
| Lesson 35: |
Submit Your Site to the Search
Engines and Directories. |
| Lesson 36: |
Strategies for Maximum Pay-per-Click
Success. |
| Lesson 37: |
Monitoring Your Ranking. |
|
|
| Step 7: |
Find Cheap Traffic for Your
Web Site. |
| Lesson 38: |
Request Links from Relevant,
High-Traffic Sites. |
| Lesson 39: |
Get Free Advertising by Giving Away
Free Expert Content. |
| Lesson 40: |
Spread the Word with Viral Marketing. |
| Lesson 41: |
Be an 'Active Expert' in Popular
Industry Newsgroups. |
| Lesson 42: |
Scoop up Bonus Traffic by Posting
Classified Ads. |
| Lesson 43: |
Snag the Attention of AOL Customers. |
| Lesson 44: |
Use Press Releases to Capture Free
Media Exposure. |
|
|
| Step 8: |
Use E-mail Promotions to
Dramatically Increase Sales. |
| Lesson 45: |
Why Opt-in E-mail Marketing Can Work
for Any Business Model. |
| Lesson 46: |
Knowing the Difference Between Spam
and Opt-in E-mail. |
| Lesson 47: |
Targeting and Personalization. |
| Lesson 48: |
Writing Effective E-mail Promotions. |
| Lesson 49: |
Writing Subject Lines That Get Your
E-mail Opened. |
| Lesson 50: |
Formatting Your Newsletters and
E-mail Promotions. |
| Lesson 51: |
The Best Time to Hit
"Send". |
| Lesson 52: |
Automating Your E-mail Campaigns and
Managing Your Opt-in List. |
|
|
| Step 9: |
Take Advantage of the Lifetime
Value of Your Customers. |
| Lesson 53: |
Send Follow-up Offers to Existing
Customers and Subscribers. |
| Lesson 54: |
What to Sell When You Have Nothing
Left. |
| Lesson 55: |
Automate Your Follow-up Offers With
Autoresponders. |
| Lesson 56: |
Use Live Chat to Help Close More
Sales. |
| Lesson 57: |
Add a Discussion Forum to Your Web
Site. |
| Lesson 58: |
Cheap but Highly Effective Customer
Service Strategies. |
|
|
| Step 10: |
Testing, Tracking, and Surveying. |
| Lesson 59: |
Increase Your Sales with Testing. |
| Lesson 60: |
Tracking Your Success through
Statistics. |
| Lesson 61: |
Surveying Your Customers and
Subscribers. |
