The Insider Secrets to Marketing Your Business on the Internet

by Corey Rudl
The Internet Marketing Center,
Table of contents
Index

A

Advertising
-with Ezine classified ads, 7-7
-tracking, 24-1

AOL
-three ways to promote with, 11-3
-tips for advertising on, 11-7
-using to test your classified ads, 11-3

Approaches, (two main) to making money on your website, 1-8

Associate Programs
-as a back-end product, 22-27
-bulk email and associate programs, 22-16
-causes of low referral checks, 22-23 ~ 22-26
-eight keys to making your program successful, 23-21
-how they make money for your own product, 23-2
-how to become a successful associate, 22-17
-how to get associates to join your program, 23-4, 23-16
-how to keep track of your associates, 23-10 ~ 23-16
-how to set up your own program, 23-8
-how tracking software works, 23-28
-Internet Marketing Center®'s program, 22-27
-joining, 22-1
-"rules" for joining, 22-9 ~ 22-16
-starting your own, 23-1
-what to look for, 22-4
-where to find a list of, 22-8

AssocTRAC Software, 23-15

Autochannel - (website), 1-9

Automatic Redirect Web Pages, 16-24

Automation, 2-20, 2-26

Autoresponders
-considerations for autoresponder service, 6-1 ~ 6-4
-examples for using, 6-5, 6-11, 6-12, 6-17, 6-28
-getting free autoresponders, 6-30
-using as a sales tool, 6-25
-using to lighten your workload, 6-26


B

Backend
-importance of, 19-1
-in relation to lifetime customers, 4-27

Banners
-alternate text tags for, 4-3
-average placement costs, 1-10
-banner brokers, 1-10, 4-20
-recommended banner broker, 4-22
-banner exchange programs, 4-2
-examples of, 4-5, 4-25
-contacting websites where you wish to place your banner, 4-11
-finding out where to place your banners, 4-9
-key elements to a successful banner, 4-1
-pay-per-click banner campaigns, 4-22
-pay-per-impression banner campaigns, 4-17
-pay-per-visitor banner campaigns, 4-19
-rates for banner placement, 4-13
-pay-per-impression rates, 4-17

BBS (Bulletin Board Systems), 10-8 ~ 10-10

Bulk Email
-Examples of, 7-35 ~ 7-41
-for MLM programs, 7-8
-in comparison to spam, 7-1
-increase response with subject line, 7-34
-risk categories of, 7-5
-sending, 7-12
-with standard email program, 7-12 ~ 13
-targeting email, 7-23, 7-45
-targeted & opt-in lists, 7-6
-testing your sales letter, 7-10
-two major ways to do bulk email, 7-32
-using alternate email account, 7-28 ~ 7-29
-using Mailloop, 7-15 ~ 7-19


C

Canned Messages, 5-11
-examples of, 5-13 ~ 5-41
-how to set up using Eudora, 5-48

Catch and Point Web Pages, 16-23

Classified Ads
-How to design and word, 10-4 ~ 10
-in newsletters, 10-2
-submission software for, 10-9
-using AOL to test, 11-1
-where to place them, 10-1

Common Questions, 25-1

Competition
-analyzing, 16-10
-how to find out who is, 14-4
-keeping track of, 14-1
-where to go to track, 14-2, 14-4

Computer Consultant and Web Designer Tips, 17-13 ~ 17-17

Computer Tips, 17-17

Copy
-asking for the order, 3-16
-writing, 3-16 ~ 3-21

Customer Service, 3-21 ~ 3-22, 5-52 ~ 5-53
-what to do and when to do it, 19-15 ~ 19-18


D

Domain Name, 2-50


E

Electronic Signature, 5-1
-examples of, 5-2 ~ 5-4

Email
-bombs and flames, 7-21 ~ 7-22
-formatting basics, 7-20
-formatting character length, 5-6
-personalizing, 17-8
-using "hot-links", 7-20 ~ 7-21
-using "sig" files, 5-5

Email Address
-getting a permanent address, 5-50
-capturing email addresses on your web page, 6-25

Email Accounts
-where to get free email accounts, 7-29 ~ 7-30
-using temporary accounts for bulk email, 7-29 ~ 7-32

Email Lists
-where they are found, 7-46 ~ 7-49

Eudora 5-7
-using "canned" messages, 5-11

Exclusive Independent Representative Agreement, 21-14 ~ 21-23

Ezine classified ads, 7-7


F

Features vs. Benefits, 3-3
-using in your copy, 3-16

Frames, 16-30

Free Information & Articles, 9-1 ~ 9-3
-how to write an informative article, 9-5
-where to post free articles, 9-3

Fulfillment Company Recommendation, 17-5


G

Guarantees
-using in your copy, 3-17 ~ 3-18


H

Headlines, 3-19

Hot-Links in an email, 7-20 ~ 7-21

HTML
-editor programs, 2-17
-learning, 2-16 ~ 2-19

HyperText Links to and from competitor's sites, 14-6


I

Information Product
-techniques for creating, 20-7 ~ 20-10

Internet Help Tips, 17-11 ~ 17-13


J

JavaScript Redirects, 16-24

Joint Venturing, 21-1
-insuring you get paid in a joint venture deal, 21-4
-sample contract, 21-6 ~ 21-13


K

Keywords
-"buying" keywords, 16-9
-determining which ones are used the most, 16-9
-hiding keywords in the comment code, 16-21
-keyword stuffing, 16-18
-picking, 16-7
-the top ten used in search engines, 16-13
-using in titles, 16-11
-using in web page design, 16-16


M

Mailloop, 2-67
-as a web form processor, 5-44
-how mailloop processes newsletters, 8-8 ~ 8-12
-list of functions, 7-15
-using for bulk emailing, 7-16 ~ 7-19
-using for newsgroup postings, 12-16
-using for newsletters, 8-4
-using to personalize emails, 5-46
-using to track competition, 14-5


Marketing Campaign
-what it takes ($) to start an internet campaign, 1-13
-what order to plan your campaign, 1-14

Meta Tags
-Using, 16-14 ~ 16-16

MLM
-emailing for, 7-8
-the truth about online MLM, 20-2

Motivational Words, 3-4


N

Newsgroups
-finding the right ones for your postings, 12-15
-posting frequency, 12-12
-seven ways to promote on newsgroups, 12-2 ~ 12-10
-tricks to posting, 12-14
-using to test ads, 12-1

Newsletters
-components of, 8-15
-getting subscribers, 8-16 ~ 8-20
-how to run a newsletter, 8-3 ~ 8-4
-making money with newsletter sponsors, 8-13
-two types, 8-1

Niche Markets
-as a key to successful product or service, 1-7
-in relation to targeting, 3-10


O

Online malls, 2-47

Opt-in bulk email lists, 7-6

Ordering
-accepting credit cards, 2-35
-payment types to avoid, 2-34
-processes and payment types to offer, 2-21 ~ 2-39
-the perfect system, 2-28


P

Pay-Per-Click Brokers, 22-8

Press Releases, 13-1

Product Ideas, 20-10 ~ 20-17

Pricing, 2-43
-pricing points, 2-45

Products
-the hottest products, 20-3

Products vs. Services, 1-11, 20-1 ~ 20-2
-making yours unique, 1-21


R

Reciprocal Links, 2-64 ~ 2-68

"Relationship Sales", 19-20 ~ 19-22

Repeat Sales, 19-18 ~ 19-19

Retail Store Tips to Promote Your Online Presence, 17-19


S

Sales Letters
-example of bulk email sales letter, 7-11
-features vs. benefits, 3-3
-general tips, 3-1
-keys to successful bulk email sales letter, 7-33
-transferring ownership, 3-5
-in a website, 3-6
-testing your sales letter with bulk email, 7-10

Search Engines
-choosing categories for submission, 16-27
-different ways to submit your site, 16-40 ~ 16-45
-how to get superior positioning, 16-6
-how they index and rank your site, 16-32 ~ 16-38
-monitoring your ranking, 16-39
-obtaining multiple listings, 16-28
-;picking keywords, 16-7
-submission tricks, 16-27 ~ 16-30
-the three main types, 16-1
-the top 8, 16-4
-what not to do, 16-30

Selling Via Online Services, 11-6

Small Business Administration, 17-6

Spam
-legality of, 7-62
-what it is, 7-2
-what spammers do, 7-25 ~ 7-28
-"stealth" spamming, 7-57
-tricks that spammers use, 7-41 ~ 7-45, 7-58

Statistics on Internet Demographics, 18-1

Submission Tricks for Search Engines, 16-27 ~ 16-30

Survey
-examples of, 3-12, 5-39 ~ 5-40
-using to identify your target market, 3-11


T

Targeting, 3-9
-email targeting, 7-23, 7-33
-importance of targeting bulk email, 7-45
-Testimonials, 17-8
-using for your associate program, 22-21

Testing
-importance of, 1-16
-testing your offer, 3-8

Titles
-for your information product, 20-5

Tracking Sales, 2-56


U

UCE vs. "Sales Process", 7-23

Unsolicited Commercial Email (UCE), 7-3

Upsell, 19-5 ~ 19-14


W

Web page Titles
-optimizing web page titles, 16-13
-using keywords in titles, 16-11

WebPosition Software, 16-39, 16-54

Website Design, 2-6 ~ 2-16
-design and navigation, 2-40
-linking all pages, 16-22
-mistakes to avoid, 2-62
-recommendation for website design company, 16-46
-sales letters in your website, 3-6
-using frames, 16-30
-using keywords in web page design, 16-16

Website Hosting, 2-1 ~ 2-6

Who is Buying on the Internet, 18-1 ~ 18-3