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Make Your Site Sell


By Ken Evoy
PDF E-Book
Copyright SiteSell 2002.

Turbo-boost Your Site's Sales Power.

No matter what you offer on the web, Your Site Must SELL. Do you know why most sites fail to do this? It's because they are developed with either the wrong mindset or no mindset at all.

Web selling is about selling one customer at a time - one-to-one selling. Consider these two important features:

1) the customer sought you out - this is a big positive.

2) there are a million other guys who want a few minutes from the same customer and since the customer has one million choices she can click you away in a second - without even feeling bad about it. This is a huge negative.

Dr. Ken Evoy, a physician who had an interest in penny stocks developed a computer software (PennyGold) program designed to generate more high-potential stock candidates.

Although he had originally created the software to help himself, he decided that if his software was of interest to him, it would be of interest to others as well. So he decided to market it.

He knew that his PennyGold software wasn't going to be easy to sell, current price is $587 (Canadian) with no trial download.

So before he began designing his web site and tried just about everything that looked or sounded reasonable. He kept what worked and ditched the rest.

After two years of trial and error, he developed a system that works and increased his PennyGold sales by tenfold.

Finally, after perfecting his hard fought Internet marketing experience, Ken wrote Make Your Site Sell (MYSS!), popularly regarded as the "Bible of Internet Marketing", and revealed his Internet marketing secrets.

According to Ken launching a Web Business is simpler than real world Business and you only have to succeed at three points which are directly under your control:

1) Develop a great product
2) Write a web site that SELLS with deadly effectiveness
3) Attract targeted customers to the site

He goes on to say that if you succeed at all three, your web business has to succeed.

He recommends that you begin by determining your "Most Wanted Response" (MWR), i.e., decide what response are you trying to achieve, whether it be to make a sale, get a lead or whatever else you are looking for. Once you have determined your MWR for a product, you can design that part of your site to achieve it.

A good MWR is:

1. Reasonable
2. Measurable
3. Must be a good fit for your customer
4. It must qualify your visitor

Your web site exist to get the MWR.

He goes into great detail for designing your products "opening page", "creating a pathway" and the "closer page" all specifically designed to reach your MWR.

Further, he mentions that actually "You Can write to Sell" and that written word is your most powerful tool - it will make or break your effort to persuade your visitor. The right words will turn your visitor into a customer. A single wrong word will drive her to a competitor. He also advises to use strong, active, emotion-charged words to captivate your visitors.

He goes into great detail on writing powerful ad copy, headlines that hit by identifying your products benefits and using strong active verbs to create powerful headlines with emotional impact. He stresses the importance of using verifiable testimonials and providing generous guarantees to build customer trust.

Dr. Evoy contends that the very best and most successful marketers don’t simply start to sell a product just because they like it. Quite the opposite. They find a need and fill it.

How to increase sales is not the only information that Dr. Evoy emphasizes on. In fact in his book Make Your Site Sell he has gone a step further by providing Four volumes:

The Main Volume -- focuses on site-selling. Everyone worries about traffic. But if your site doesn't SELL, you waste all that nice traffic. Learn how to increase your sales site's Conversion Rate.

Product Volume -- everything you need to know about developing, evaluating, positioning, pricing, and testing products for the Web. Use its info to verify that your e-commerce venture is built on solid ground.

Store Volume -- covers the process of selling multiple products online, from ten to a thousand or more SKUs (Stock Keeping Units). Learn how to design your online store effectively and to maximize usability.

Traffic Volume -- follows the "what works and what doesn't" approach to building targeted traffic (especially in the ever-evolving Search Engine world). It covers all the online and offline ways to build a steady stream of motivated buyers to your site.


Wrapping it up:

Ninety nine out of one hundred sites don't get the order. In Order to Turbo-boost Your Site's Sales Power and join the one in a hundred who knows how to sell on the net, you have to:

1. Set your Most Wanted Response (MWR) - the single most important part of your web site.

2. Develop a Great Product that is appropriate for the web - find a need and fill it.

3. Write to Sell - words are the most powerful drug used by mankind.

4. Know Your Customers - put yourself in her shoes, explain benefits, not features.

5. Build Trust and Likeability - maximize your customers confidence in you, make her like you and trust you.


Make Your Site Sell 2002 PDF Format by Ken Evoy

ABOUT THE BOOK

 
TITLE: Make Your Site Sell (MYSS!).
AUTHOR: Ken Evoy.
WEBSITE: Make Your Site Sell.
FEATURES:

Make Your Site Sell (MYSS!) Ken Evoy

 Four volumes containing 1,400+ pages:-

Main - how to make a site that convinces visitors to buy.

Product - how to develop and position products for the Web.

Store  - the new volume, specifically about multi-product online stores.

Traffic-Building - how to attract targeted traffic to your site.
PRICE: Absolutely free now.
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DOWNLOAD FREE: Click here to download the ebook.

 

 

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