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How to Profit with a Direct Sales Web site?
Mr. H Interview - A Case Study.


Interviewed by Corey Rudl
Internet Marketing Center.

100 VISITORS A DAY INTO $1,277,500 A YEAR IN PROFITS.

As Internet marketers, we all share a common problem: How do we KNOW what our visitors are looking for?

Sure, we can guess what they want. We can list all of the benefits that WE think are valuable, and all of the problems we think our products help solve. But if we don’t push our visitors' hot buttons right away, they lose interest and leave.

A regular guy from Oregon (fondly known as Mr. H) makes over $23,850.00 per DAY - with a web site that even HE admits is ugly!

In 2001, Mr. H was getting only 100 visitors to his site each day - and yet even then, he was already making $3,500. Daily! After reviewing Mr. H's web site, Corey Rudl (An Internet Marketing Expert) was so excited that he decided to do whatever was necessary to bring Mr. H's ingenious model to his customers - so he actually paid over $100,000 to get an exclusive interview.

Since releasing that interview in 2001, Mr. H fine-tuned his follow-up system, exploded his referral business, and balloon his revenues from $1.2 Million in 2001 to $8.1 Million in 2003.

Surprisingly, his techniques have nothing to do with running ads, trading links, mass e-mailing, getting ranked high in search engines, or promoting his site to the general public.

Instead, he has suggested some innovative strategies --
  • Rather than “guessing” what benefits visitors want most, and what problems they’re anxious to solve, use a foolproof strategy that compels visitors to volunteer this information.
  • Create information products that can sell like crazy... and maximize the “perceived value” of these products, so customers pay top dollar.
  • Discover the exact points in the sales copy where visitors lose interest. Once these weak spots are pinpointed, fix these sections and Keep more visitors glued to the sales copy - to increase sales.
  • Multiply the profitability of the ads - Traffic is important, but before spending another dime on traffic, make sure that "conversion rate" is as high as it could be!
  • Create bonuses that can cause people to want more of what is being sold (and increase customer satisfaction at the same time).
  • Discover what’s keeping visitors from buying... then tailor your follow up, so it overcomes that specific objection... and have it all done automatically.
  • Create a “better than risk free” guarantee -- so that prospects feel like they’ll come out ahead, no matter what they decide.
  • Create a reputation that attracts more business. Turn new customers into fiercely loyal repeat customers.
Wrapping It up:

In Other words, find your visitors problems, develop a great product, make sure that your product over-delivers the first time around.

In return customers will trust you to give them real value in the future. That translates to profitable mailings, every time you return with new offers. And satisfied customers will naturally refer others to you.


How To Profit With A Direct Sales Web Site - Mr. H Interview

ABOUT THE INTERVIEW

 
TITLE: How To Profit With A Direct Sales Web Site.
INTERVIEWER: Corey Rudl.
WEBSITE: Internet Marketing Center
CONTENTS:

How To Profit With A Direct Sales Web Site - Mr. H. Interview

 The 92-minute Original "Mr. H." interview on 3 CDs or 3 cassettes.

The 101-minute "Mr. H" update interview on 3 more CDs or cassettes.

The comprehensive 32-page strategy guide for implementing Mr. H.'s lucrative marketing system to YOUR business.

The 30 minute "Q & A" session where Mr. H. goes into even greater depth to answer your most burning questions.

90 days trial.
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LINKS Click here and listen to the actual interview.

 

 

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